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Current company Firework
Marketing Services · 347 employees · Founded 2017 · San Mateo, California, United States
Firework is powered by enterprise-grade infrastructure designed to scale personalized video experiences and agentic shopping journeys across digital commerce.
• AI Video Solutions power Shoppable Video, Video Showrooms, and AI Content Solutions, enabling brands to source and curate authentic influencer, UGC, and social-native content, while also generating commerce-ready video through AI. By optimizing video content operations, Firework transforms video into a scalable engine for discovery, education, and conversion.
• AI Agentic Solutions introduce contextual, real-time shopping assistance through the AI Shopping Agent. The agent interprets shopper intent to deliver personalized answers and guidance alongside shoppable video throughout the shopping journey. By combining conversational intelligence with personalized video delivery, Firework helps shoppers make confident decisions and move toward purchase.
Together, these solutions operate within a unified system, where content, intelligence, and video commerce continuously reinforce one another, built for enterprise scale and seamless deployment across DTC sites, retailer platforms, and omnichannel experiences.