Anu Raj
CMO by title I Brand whisperer and storyteller by instinct I Chaos tamer by profession I Driving brand, growth, CX & strategy at scale I Marketing with a business soul
- Role
- Chief Marketing Officer at Mahindra Finance
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Anu Raj
I believe great marketing doesn’t just make brands look smart. It makes customers feel smart.With over 25+ years across financial services & consumer businesses, I’ve built brands that are trusted, launched products that stick, and delivered growth by blending sharp strategy with bold creativity.My edge? An ability to simplify the complex. Whether it’s consumer behavior, CX journeys, or multi-channel marketing ecosystems. I don’t just \"think outside the box\". I question why the box exists in the first place!What drives me?• Building brands with purpose and personality• Marketing that delivers the art and the science• CX that’s a business lever, not a buzzword• Leading teams that are fearless, curious, and future-readyLet’s connect if you believe great marketing is part intuition, part intelligence, and mostly about asking the right questions. Always happy to swap ideas, challenge the obvious or just trade notes on what’s keeping the modern CMO awake at night
Experience
Chief Marketing Officer
Mar 2025 — Present · Mumbai, IN
Education
Calcutta University, Kolkata
Bachelors in Commerce (Hons), , Business/Commerce, General
Skills
- Customer Service
- New Business Development
- Management
- Product Development
- Business Development
- Leadership
- Integrated Marketing
- Strategy
- Marketing
- Banking
- Team Management
- Brand Management
- Marketing Strategy
- Business Strategy
- Advertising
- Retail Banking
- Entrepreneurship
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