Anu Jain
Marketing Analytics Leader | WPP Media
- Role
- Associate Director at WPP Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anu Jain
Analytics professional with over a decade of consulting experience in Data Science, Marketing analytics, Product Management, and Business intelligence across diverse industries including Finance, Retail/CPG, Pharmaceuticals, and Telecom. Demonstrated expertise in developing data-driven solutions, heading client engagements, and fostering revenue growth. Skilled in creating business proposals, storytelling, and engaging with stakeholders including C-suite. Experience in establishing & leading cross-functional teams, hiring, and coaching. Key Skills Functional Skills : Omni-channel campaign management, Segmentation, Marketing attribution models(MTA), Email marketing analytics, Web analytics, Social media analytics, SEO, A/B testing, Predictive modeling, Machine Learning, BI dashboardsStatistical Techniques: Regression, Clustering, Decision Tree, Random Forest, XGBoost, NLPLanguages & Tools: SQL, Python, SAS, Excel, Tableau, Google Analytics, Google Optimize, Marketo, Salesforce, On24, Jira, Semrush, Similarweb
Experience
Associate Director
May 2024 — Present · New York, NY, US
Education
Department of Operational Reserach
M.Sc, Operational Research
2008 — 2010
Maitreyi College University of Delhi
B.Sc. (H), Mathematics
2004 — 2007
Skills
- Campaign Managment
- Base Sas Certified
- Data Analytics
- Siebel Marketing
- Crm Analytics
- Sql
- Crm
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