Antriksh Chopra

About Antriksh Chopra

I help organizations deliver growth through digital strategies, operational excellence, and cross-functional leadership. With 13+ years of experience, I specialize in turning complex challenges into scalable solutions that deliver results.What I Bring:• Digital Transformation: Driving enterprise-wide initiatives that improve efficiency and customer experience.• Program Management: Managing $20M+ budgets and delivering projects on time and within organizational scope.• Process Optimization: Delivered 25% reduction in manual work for a global client through automation and process optimization.• Global Leadership: Built and mentored high-performing teams across 5 time zones, accelerating project delivery by 30%.I believe in simplifying complexity, fostering collaboration, and creating systems that help teams work smarter. As a hands-on leader, I focus on clear communication, trust-building, and coaching talent to achieve their best.Let’s Connect:If you’re passionate about digital change, operational excellence, or just want to share ideas on leading teams in a fast-changing world, let’s connect.

Experience

1. Manager- Digital Strategy

   EY

   Apr 2020 — Present · IN

   Leading B2C growth & acquisition for most influential body for professional & management accountants across UK and USA• Responsible for driving growth in membership base for both the markets• Consulting the teams on digital transformation programs to increase efficiency across the organization • Working on product portfolios along with POs across UK & USA for creating optimisation strategies supplementing exceptional CX• Working on Organic, Paid, Internal sites, Legacy data, pipeline management & content strategy• Working along with external partners (Agencies) to create experiences for improving growth- Paid media, UX, Pipeline management systems• Worked on developing lead scoring frameworks, TOFU frameworks to create microsites for driving target audience

Education

• Birla Institute of Technology, Mesra

  BBA, MANAGEMENT(Marketing & HR)

  2006 — 2009

• Guru Jambheshwar University

  MBA, Marketing

  2009 — 2011

Skills

• Marketing Research
• Lead Generation
• Facebook Fan Page Creation
• SEO
• Smo
• Inbound Marketing
• New Business Development
• Social Bookmarking
• Team Management
• Social Media Optimization (Smo)
• Social Media Measurement
• Account Management
• Campaign Management
• Management
• Customer Relationship Management (Crm)
• Digital Strategy
• Online Marketing
• Social Media Marketing
• Sem
• Marketing Communications
• Facebook
• Crm
• Social M
• Social Media
• Brand Management
• Marketing Strategy
• Google Analytics
• Media Planning
• Mobile Marketing
• Facebook Fan Page Strategies
• Online Advertising
• Facebook Advertising
• Strategic Planning
• Marketing Management
• Search Engine Optimization (SEO)
• Digital Media
• Conversion Optimization
• Competitive Analysis
• Marketing
• Market Research