Antriksh S

Digital & Growth Marketing Manager @Truecaller

Bengaluru, IN

Lead strategic discussions with stakeholders and oversee end-to-end execution of performance and branding campaigns across all business lines, driving revenue and user acquisition growth.• Spearhead full-funnel performance marketing across Search Ads, PMAX, UAC App Install, Display, YouTube, Meta, ASA, and Bing—delivering a 3x increase in active users and 25% higher conversions through precise audience targeting, funnel optimisation, and strategic budgeting.• Drive user acquisition and subscription growth via creative experimentation, theme-based ad groups, and deep-funnel event optimisation—achieving sustained CAC reduction and improved CPS.• Lead B2B lead generation for Truecaller for Business through targeted Search, Display, and LinkedIn campaigns, generating a 40% uplift in high-quality leads via tailored content journeys and CRM integrated retargeting.• Own digital marketing strategy and media planning, using competitive insights and cross-channel attribution to refine positioning, enhance efficiency, and maximise ROI.• Collaborate with product, analytics, and sales teams to extract insights, optimise campaigns, and execute go-to-market strategies—driving a 20% rise in feature adoption and improved retention through value-based messaging.• Boost brand visibility via integrated awareness campaigns (content, PR, partnerships), including hyper-targeted display and video, resulting in a 15% lift in brand recall in key markets.• Leverage Analytics tools for event tracking and behavioural segmentation, converting insights into funnel optimisations, reduced drop-offs, and improved onboarding.

NIDM-NATIONAL INSTITUTE OF DIGITAL MARKETING-BANGALORE

Digital Marketing

Anand Engineering College(SGI)

Bachelor of Technology

The University of Western Australia

Master of Business Administration - MBA

Indian Institute of Management, Kozhikode

Advanced Business Management