Antra Ojha

Assistant Manager New Product Development (Private Labels) @DMart - Avenue Supermarts Ltd

Thane, IN

Product Formulation & Development Spearheaded the formulation and development of processed foods, including biscuits, chocolates, carbonated beverages, fruit juices, bakery items, center-filled cookies, enrobed cookies, ketchup, and waffles for private label brands. Currently leading innovation for fruit juices, cookies, and condiments, emphasizing regulatory compliance, cost optimization, and quality enhancement.Technical Documentation & Compliance Developed comprehensive technical documents, including raw material specifications, manufacturing flowcharts, lab testing reports, packaging guidelines, and machinery specifications to ensure streamlined production processes. Created RDA-compliant back-of-pack nutritional labeling for various products, such as instant pasta, soft candies, and masala oats, ensuring transparency and accuracy for consumers.Market Analysis & Competitive Benchmarking Monitored and evaluated market trends, performing competitive benchmarking by analyzing nutritional information and ingredient listings of similar products to drive strategic improvements. Conducted sensory evaluations of products, leading a panel to assess attributes like appearance, texture, flavor, mouthfeel, and overall quality.Product Launches & Commercial Trials Successfully launched high-revenue products, including fruit juices, dairy-based confections, and hard/soft-boiled candies, contributing significantly to the company’s revenue growth. Managed commercial-scale trials, including a successful 100 kg batch of éclair toffees, ensuring seamless transitions from trial to full-scale production.