Antony Jose
Senior Creative Director @Network18 Media & Investments Limited
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WORK HISTORY
Senior Creative Director @Network18 Media & Investments Limited
Mumbai, IN
To discuss and understand the product requirement from the stakeholders - product, engineering & business teams.Audit our current app/site/section before the redesignContribute to early-stage discovery and product definition by developing an understanding of users, their needs and pain points based on insights through research, analysis, competition, user feedback, CX team reports.To gather content and information from the product, content, analytics and business teamsTo define the strategy, scope of work, resource and time needed to complete the projectDefining the product goals and creating a roadmapBrainstorming and co-designing potential solutions, determining flow, features, format & structureTo narrow down the best idea, solution & strategy based on user needs, short/long term goals, value, rational, delightful, timeline and votingSketching basic flows & designTo use collaborative tools to design the solution in low fidelityTo manage the transitional risks for redesign - from current design to the new designSharing low fidelity designs with users, peer, stakeholder for reviews & with tech for feasibility reviewsIncorporating feedbacks based on careful reviews in the final designGetting approvals on the final designs from the key stakeholdersPreparing the design style-guide/design systemGiving a walkthrough of the design & product to the tech/development team.To share the final designs, dev links, style-guide/design system with the front-end teamTest - QA & QC the html file & the staging server URL to ensure the development page aligns with the final designHelping the marketing, sales, & product teams to add entry points & communicate the new features on the website/app through navigation, banner & native ads, social media creatives & product video explainersGo Live & launch the product Monitor the site for usability & success metrics based on the GA number and user feedbacks.Test designs through AB testing for redesign
EDUCATION
S.I.E.S
B.Com
Human Factors International
CUA™ (Certified Usability Analyst)
FACT, Diploma in Multimedia & Animation
Diploma in Multimedia & Animation, Multimedia
SKILLS
ABOUT ANTONY JOSE
Hi,I’m a Senior Creative Director - UX/UI Product with several years of hands-on experience in Dubai & Mumbai, leading multi-discipline creative teams across brand, web, mobile & wearable products. I am passionate about creating better user experiences through aesthetics and problem-solving.My current duties include product design team growth + management, UX and business strategy, design operations, user research, product design, and design system management. My UX experience ranges across the fintech, news & media, hospitality, pharma, education, automotive industries & more.I believe that user research and data analysis are critical to creating experiences that meet user needs and drive business results. By gathering and analyzing user feedback, metrics, and behavioral data, I can identify pain points, opportunities for improvement, and areas where we can innovate.I\'ve worked on small and big-size projects including, British Airways, Shell Middle East, Sony Middle East, Mastek, ICICI Group, and Network18 Media & Investments Limited where I helped create award-winning projects.
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