Antony Demekhin

About Antony Demekhin

Classically trained musician, entertainment marketer, entrepreneur, hip-hop head and tech junkie. Spent more than a decade in advertising and entertainment marketing, working with some of America\'s biggest ad agencies and creating award-winning marketing campaigns for Coca-Cola, Procter & Gamble, Pfizer Consumer Health (Thermacare, Advil, Robitussin), American Express and Nintendo. In 2017, partnered with Grammy-nominated producer Filip Mitrovic to launch Ear Candy Shop, a music production boutique aimed at providing genuine, inspired soundtracks for advertising, television & film. In 2020, after seeing the demand for music production and editing tools skyrocket, Filip and I partnered with our tech co-founder Dr.Maciej Kurek to build Tuney, an ethical music AI platform for creative media. I still consult as a tech and music marketing specialist, advising innovative early-stage companies and established brands on how to leverage music and culture to create meaningful connections with consumers. I\'ve been a speaker and jury member at industry events including Digital Music Week, Cannes Lions, Dubai Lynx, Midem, Mondo, Mediaweek, and CMJ Marathon.

Experience

1. Co-founder & CEO

   Tuney

   Oct 2020 — Present · Los Angeles, CA, US

   Ethical music AI tools for aspiring musicians and creatives.

Education

• Miami University

  B.A., Journalism, Marketing

• School for the Creative and Performing Arts

  Orchestral Percussion, Jazz Studies

Skills

• Interactive Marketing
• Music
• Marketing
• Strategic Partnerships
• Entrepreneurship
• Digital Media
• Strategic Thinking
• Entertainment
• Content Strategy
• Business Development
• Marketing Strategy
• Digital Marketing
• Music Industry
• New Media
• Advertising
• Social Media Marketing
• Start-Ups
• Music Production
• Strategy
• Digital Strategy