Anton Yarovoy
Executive Marketing Leader | Award Winner | PM360 Trailblazer | Speaker | Consultant | Mentor | Opinions Are My Own
- Role
- Group Product Director, Precision Medicine at Johnson & Johnson Innovative Medicine
- Location
- Wayne, NJ, US
- LinkedIn followers
- 500 followers
About Anton Yarovoy
Executive Marketing Leader, described as what happens when science meets creativity, bringing 15+ years of experience in marketing pharma and diagnostic industries, with a focus on brand management, strategic leadership, launches, HCP marketing, patient marketing, and DSA education. Recipient of multiple awards for HCP and patient centric campaigns, as well as scientific achievements, for product lines valued near $1B. A passionate patient centric marketer and frequent speaker at industry conferences, including Pharma CX Summit, Oncology CX Summit, MedDev eMarketing Summit West, and Pharma Engagement Technology Summit with talks on digital marketing, precision medicine, oncology advertising, digital marketing, and the viral \"Color for the Kids!\" success story and “Precision Medicine: A New Hope,” which was partially adapted into a featured PM360 article: Precision Medicine: The Now and The Future. Experienced across a wide range of disciplines and disease states including precision medicine, lung cancer, breast cancer, companion diagnostics (CDx), customer experience, cardiothoracic surgery, hemophilia, pharmaceutical, cardiovascular, leukemia, immunochemistry, HIV/AIDS, liver enzymology, diagnostic blood testing, oncology, and immunology.Academic Publications and Professional Portfolio available upon request, with selected samples on LinkedIn.
Experience
Group Product Director, Precision Medicine
Johnson & Johnson Innovative Medicine
May 2024 — Present · Horsham, PA, US
o Lead US Precision Medicine marketing strategy, execution, and operations across current and pipeline launch commercial needs, with a focus on Lung, CRC, and H&N disease states. o Play key strategic and execution roles in establishing the US based J&J Precision Medicine team as the first hired commercial employee via development of the strategic roadmap, rules of engagement, content ecosystem, and digital presence leading to the launch of the first J&J US Precision Medicine website: Drive results through industry surpassing RTE open rates, website visits, and engagement rates. o Elevate J&J Precision Medicine capabilities and recognition through external strategic stakeholders including advocacy organizations, associations, patient advocates, and key conferences to generate biomarker testing awareness. o Partner with Global, Population Health, Patient, and other cross functional partners to support high impact initiatives across commercial launches, patient pieces, and scientific publications. Including being an author on the white paper: “Optimizing Biomarker Testing Across the Patient Journey in Oncology”.o J&J Marketing Excellence Game Changer Award o Multiple J&J Inspire Awards Recipient and Top Promoter recognition for J&J Precision Medicine University
Education
Montclair State University
Master of Business Administration (MBA), Marketing and Management
Montclair State University
Master of Business Administration - MBA, Marketing
The Wharton School
Wharton Executive Education Program
Brandeis University
Bachelor of Science (B.S.), Biochemistry, Biology, and Neuroscience
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