Antony Alexia Sebasthikannu

Data Analyst @Deloitte

CA, US

Automated marketing performance reporting by developing dynamic dashboards in Power BI (DAX), integrating data from Google Ads, Meta, and DV360 via BigQuery, which reduced manual reporting time by 45% and improved cross-channel ROI tracking accuracy.• Optimized subscription analytics by building SQL-driven ETL pipelines in Databricks to process 10M+ transactions, enabling real-time tracking of funnel drop-offs and conversion trends, resulting in a 15% increase in customer retention through targeted interventions.• Identified $50K+ in wasted ad spend by creating Python-based anomaly detection scripts to flag discrepancies in campaign tracking data across platforms, leading to revised bidding strategies that improved ROAS by 22%.• Streamlined healthcare claims processing by designing end-to-end data pipelines using GCP BigQuery and Airflow, reducing claim adjudication time from 48 hours to 6 hours and improving compliance with 99.7% data accuracy.• Enhanced executive decision-making by developing a unified Power BI dashboard for healthcare utilization metrics, combining insurance claim data with patient demographics, which uncovered $200K in billing inefficiencies and informed policy adjustments.• Reduced manual audit efforts by 60% by implementing Excel Power Query macros to automate validation checks for financial compliance reports, ensuring zero discrepancies in quarterly filings.• Collaborated with product and compliance teams to standardize Agile workflows using JIRA, documenting 50+ user stories and sprint deliverables in Confluence, which accelerated dashboard delivery timelines by 35%.

Bharathidasan University

Bachelor's degree

Florida Atlantic University

Master's degree