Anton Rusinovich
Product Marketing Manager @Tinkoff
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WORK HISTORY
Product Marketing Manager @Tinkoff
Moscow, RU
Marketing lead of:Fuel — online fueling serviceT-Auto — new car sales platformT-Auto: Launch of a new car sales service within T-Bank’s ecosystemResults (H1 2025):Sales volume growth +459%Prepayment growth for cars +382%Car application growth +212%Achieved positive unit economicsBecame a market leader in the online car sales segment Fuel + Gazprom Neft: Driving partner’s business growth through promo campaigns and product enhancementsResults:Partner revenue growth +281%Gazprom Neft turnover growth +36%Regular customer base growth +44%Order volume growth +34%Fuel sales volume across Gazprom Neft filling station network +39%
EDUCATION
Yanka Kupala State University of Grodno
Bachelor's degree
ABOUT ANTON RUSINOVICH
29 y.o From Belarus 8 years experience in marketing Portfolio: https://clck.ru/3NoCVr Telegram: t.me/jesusofpotatoes E-mail: a••••••••@gmail.com What I\'m proud of: Advertising campaign 360 in 5 regions of Russia (2022) Channels: outdoor advertising, radio, geotargeting, Influence-marketing, email marketing, etc. Results:+64% growth of opened bank accounts +107% growth of active clients +72% traffic growth We launched the world\'s first free health care for customers as part of banking rate.(2022) In Russia, employees of large companies have free health insurance, but what about entrepreneurs? We did market intelligence and decided to provide health care for free as part of the banking rate. Results: Increased the number of clients on the premium banking tariff by 12% MediaMarkt: Liquidation. The last large-scale advertising campaign before store closures in Russia (2018) Goal: Create excitement around the final sale before MediaMarkt leaves the market. How we did it: First of all, it\'s hidden marketing, such as native advertising from bloggers, fake UGC, and viral memes. Secondly, it is lots type of ads for different segments of the target audience Outcome: — Over website visits from social media — Average user session time on the website was 6.48 minutes — 12 free media placements about sale, using images from the staged photoshoot — Increased excitement in all physical stores — Other brands in Russia adopted similar visual styles for their sales MOOVE by SKOLKOVO x MTS (20••••20) Moove is a hands-on program on launching a startup and managing a digital product. The first program was created for young IT specialists and prodigies. Goals: — Change the attitude of the target audience to the Skolkovo brand — Lead generation How we did it: We divided the target audience into three main groups: geeks, virtual billionaires, grant hackers. After that, we found non-trivial channels of communication and tone of voice that helped us reach our entire audience. For instance, we were one of the first to use advertising on Reddit and Twich in Russia. We actively advertised on Twitter and other more popular performance channels. But the key decision was to create a darknet website for the geek audience. We were able to natively integrate the brand into the safe place of our audience, after which they were apply for the course. Outcome: The project was successful in attracting 3005 applications for the education program, which had only 30 available spots.
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