Antonis Tsarmanidis
Marketing Strategist | B2B/B2C Growth through Digital Innovation, AI, and Analytics
- Role
- Director of Marketing Strategy, Brand & Innovation at Colonial Home Services
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Antonis Tsarmanidis
I build marketing systems that turn brand, demand generation, CRM, and analytics into…
Experience
Director of Marketing Strategy, Brand & Innovation
Jul 2025 — Present · Philadelphia, PA, US
Lead integrated marketing strategy across three business units, unifying digital, brand, and growth initiatives under one vision.Build full-funnel acquisition frameworks integrating CRM, paid media, and analytics to improve efficiency and conversion.Direct creative strategy with external agencies, ensuring campaigns balance storytelling with measurable performance.Partner cross-functionally to implement HubSpot CRM and streamline lead capture, attribution, and reporting systems.
Education
Harvard Business School
Digital Marketing Strategy Program
MIT Sloan School of Management
Digital Marketing Analytics Program
Aristotle University of Thessaloniki (AUTH)
Bachelor of Arts - BA, Mass Communication and Media Studies
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