Antonio McDonald

About Antonio McDonald

The best brand stories don’t feel like advertising. They feel like something people actually want to watch. For 24+ yrs, I’ve helped brands, agencies, and media companies create cinematic storytelling that connects with audiences and culture. As a creative director, live-action director, and founder of KUAMP, I focus on turning ideas into work that lasts well beyond a campaign cycle. Great work starts with a real conversation. Throughout my career, I’ve partnered with brands, agencies, and media companies to create cinematic content that connects with real people, in real moments, in ways that endure beyond a single campaign. My background sits at the intersection of creative vision and production mastery, which allows me to collaborate at the strategic level while guiding projects all the way through execution and final delivery. I speak both languages: the big idea and the production reality. That perspective helps teams move faster, collaborate better, and ultimately create work that stands out. The projects I’m most passionate about live in three spaces:• Brand campaigns and commercials built for emotional impact• Branded ent. and series that give audiences a reason to show up • Documentaries and cultural storytelling that reflect something real about the world. I’ve had the privilege of collaborating with the world’s most recognized brands, including Google, Microsoft, HP, Amazon, Nike, Sprite, MTV, and the National Basketball Players Association, among others. My work has been recognized across brand, ent, and nonprofit storytelling and has led to opportunities I’m proud of, including speaking on panels at the Palais at Cannes Lions alongside HP, recognition from industry trades, serving as a judge for the Adweek Brand Storytelling Awards, and participating in industry panels with the APA. My experience spans the full ecosystem of modern storytelling - brand strategy, insights, creative development, broadcast and digital production, post-production, social, and emerging media platforms. That breadth allows me to think holistically, lead creative teams effectively, and deliver work that is both strategically sound and creatively compelling. I believe the best client relationships feel less like transactions and more like creative partnerships. I’m at my best when brought in early, trusted with the full picture, and given the space to help shape something meaningful. Collaborating with: CMOs • Brand Teams • Creative Agencies • Ent. Platforms KUAMP Creative Production Studio https://kuamp.com

Experience

1. Founder Executive Producer Live-action Director CCO CEO

   Kuamp Inc

   Feb 2002 — Present

   We conceptualize to make YOUR story relevant.A Transmedia company that creates engaging content for multi - platforms. •Provide thought-leadership, driving the transformational strategy, emerging tech, interlocked with culture and cross-disciplinary thinking. •Spearhead new business development, client presentations, project plans, SOWs, and creative advertising concepts.•Effectively manage multiple campaigns, budgets, timelines, external partners, and staff on digital, interactive engagements. •Lead collaboration across client departments and multiple client stakeholders to deliver large & small-scale redesign projects. •Cultivate significant client relationships to develop net-new opportunities. •Clients include: Google, HP, Microsoft, NBPA, Bob Johnson’s Oppsplace.com, Island Def Jam (artist: Justin Bieber, Kanye West), ABC Network, BET Networks (30 minute programming), ENYCE.com (interactive redesign)

Education

• School of Visual Arts

  Writing for TV

  2007 — 2007

• Goldman Sachs 10,000 Small Businesses

  Certification, Business Administration and Management, General

• University of New Haven

  B.S. Mass Communications, T.V./Film

Skills

• Broadcast
• Creative Strategy
• Hd Video
• Reality
• Screenwriting
• Editing
• Animation
• Digital Media
• Promotions
• Television
• Producing
• Producing Web Content
• Blogging
• Motion Graphics
• Branded Entertainment
• Photography
• Brand Development
• Advertising
• Media Production
• On-Air Promos
• Social Media Marketing
• Graphic Design
• Music
• Cinematography
• Branded Content Development
• Digital Strategy
• Post Production
• Film
• Video Production
• Web Video
• Content Marketing
• Interstitials
• Creative Direction
• Television Production
• Film Production
• Social Media
• Event Planning
• Directing
• Entertainment
• Integrated Marketing