Antonio Spiezia

New Business Director @Cheil Italy

Milan, IT

Appointed to lead the growth strategy of Cheil Italia by expanding its client portfolio beyond Samsung, the agency’s sister company and long-standing core client. Responsible for positioning Cheil as a competitive and independent player in the Italian market, leveraging the expertise, tools, and capabilities developed through years of collaboration with Samsung. Development and execution of a structured business development plan aimed at securing strategic partnerships and acquiring new clients across multiple industries, with a strong focus on the finance and pharmaceutical sectors. Definition of go-to-market strategies and value propositions tailored to new business targets. Close collaboration with internal departments (strategy, creative, digital, production, retail, experiential) to ensure alignment between agency offering and market demand. Ongoing scouting of business opportunities, market trends, and prospective sectors aligned with agency strengths (particularly in Finance and Pharma). Strengthened agency visibility through thought leadership, pitch participation, and relationship-building with key decision-makers. Contributed to the repositioning of the agency as a full-service creative and digital partner, capable of operating autonomously in the broader communications market

UC San Diego

Business English Program

Università degli Studi di Napoli Federico II

Undergraduate School, Business Administration

Università Cattolica del Sacro Cuore

Master of Science, General Management, Marketing

Université libre de Bruxelles

Exchange Program, Economics