Antonio R.

About Antonio R.

A producer of things. A teller of stories. I excel in managing multiple priorities simultaneously, astutely overseeing marketing projects, and proactively leading teams. Blending expertise in film & video production, creative direction, producing, multicultural marketing, and project management, I effectively develop relationships, consult and facilitate process improvements, with the constant goal of positively impacting the future. My passion lies in storytelling, fostering leadership development, championing diversity and inclusion, and embracing lifelong learning.

Experience

1. Senior Creative Producer

   Upwork

   Aug 2020 — Present

   Upwork is the world\'s work marketplace, helping to create economic opportunities so people can have better lives.As a freelance senior creative producer supporting the in-house creative team \'Workshop,\' I lead integrated productions spanning brand, content, digital, design, and video. I employ a hybrid agile methodology, ensuring a collaborative and strategic approach while working closely with agencies, production companies, creative, design, strategy, and cross-functional teams. My focus is on ensuring project feasibility, aligning with budgets, maintaining strict adherence to legal compliance, upholding brand standards, and overseeing the successful final delivery of each project.Key Accomplishments: Led the cross-functional program management of 900+ reimagined assets for the 2021 rebrand, ensuring the highest creative standards and brand consistency. This effort helped boost brand share of voice by 67% and brand awareness by 23%. Produced some of the company\'s best-performing television spots, including the \"Motherhood Works\" and the \"DRTV - Real Results\" campaigns. Spearheaded the creative team to clinch the 2022 PR Week Corporate - Branded Film of the Year,\"Beautiful Coffee,\" nurturing relationships with cross-functional partners while directing and overseeing the film project. Pioneered the first Black History Month campaign, highlighting black independent freelancers and laying the strategic foundation for ongoing cultural marketing celebrations. Ideated with the VP of Creative and produced the grassroots campaign,\"Wake & Make,\" an International Coffee Day celebration on fueling work. We achieved a 400% surge in social engagement,$100k in new leads, and elevated participating talent exposure.Awards:ADC Silver Cube, ANA In-House Excellence Awards - B2B category Winner, 2022 PR Week Branded Film of the Year - Corporate Category Winner, 2022 Upwork In-House Creative Team Golden Hammer, Creative of the Year.

Education

• University of North Carolina at Charlotte

  Bachelor of Science in Business Administration

• University of North Carolina School of the Arts

  Master of Fine Arts - MFA