Antonio Hutchins
Creative Operations Manager Global Content & Editorial Programming @TikTok
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WORK HISTORY
Creative Operations Manager Global Content & Editorial Programming @TikTok
Los Angeles, CA, US
Driving operational excellence in creative workflows, stakeholder alignment, and digital asset management to launch campaigns that spark engagement, streamline execution, and elevate brand storytelling across global markets.Served as lead point of contact for the US, Canada, Australia, and New Zealand, overseeing content programming and production for AR effects, stickers, banners, and video assets, driving a 25% increase in user engagementManaged creative development of 350+ AR effects, 500+ banners, and thousands of videos, boosting discoverability and platform retention by 25%Orchestrated collaboration across Product, Design, Engineering, Music, Marketing, and Legal teams to ensure 100% on-time delivery of high-impact campaignsCrafted data-informed content strategies using audience insights and trend analysis, improving campaign relevance and performance by 20%Led UX categorization and amplification efforts, refining effect navigation to drive a 15% increase in participation and 25% lift in engagementGuided music curation and soundtrack mixing with TikTok’s music team, enhancing emotional tone and pacing across creator-driven contentTranslated creative concepts into scalable digital assets with designers, 2D/3D artists, and interactive engineers, increasing user-generated content by 20%Directed editorial planning and publishing strategies to align content calendars with audience behavior and platform momentsFostered innovation through strategic brainstorms and creative coaching, launching scalable content programs aligned with evolving trendsDeveloped internal playbooks and best practices for content production and stakeholder engagement, improving clarity and operational trustAdvocated for DEI and inclusive storytelling throughout the creative process, influencing visual strategy and campaign tone
EDUCATION
Seminole State College of Florida
Technical Certificate, Digital and Interactive Media Design
Full Sail University
Associate's Degree, Recording Arts
Full Sail University
Master's Degree, Entertainment Business
Full Sail University
Bachelor's Degree, Music Business
SKILLS
ABOUT ANTONIO HUTCHINS
As a motivated and driven individual, I thrive in dynamic environments and excel in various roles. Entertainment and Media has always fascinated me ever since I was young. After studying Recording Arts, Music, Entertainment Business, and Digital Media in college, I have come to appreciate the importance of marketing, branding, and creativity. My goal is to discover new ways to engage with people through various outlets and different mediums, and continue to expand my knowledge in the ever changing landscape of the entertainment, tech, and media industries.
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