Antonio D. Jiménez
Senior Global Content Strategist @TheFork
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WORK HISTORY
Senior Global Content Strategist @TheFork
Paris, FR
EDUCATION
Universitat Oberta de Catalunya
Master's degree, Digital Marketing
Universidad de Málaga
Advertising and PR, Adversiting, Commmunication and PR
Universitat Autònoma de Barcelona
Bachelor's degree, Advertising and Public relations
INN Formación
Graphic Design, Graphic Design
I.E.S. El Palo
Técnico Superior, Personal and Corporate Image Consulting
SKILLS
ABOUT ANTONIO D. JIMÉNEZ
I lead the global brand content strategy at TheFork (a TripAdvisor company), shaping how our brand shows up across channels and markets. My role focuses on building a consistent, engaging brand presence for both B2C and B2B audiences, with storytelling, campaign planning, and creative playbooks that help local teams bring our brand to life. I work cross-functionally with internal teams and external partners to ensure every piece of content is aligned with business goals, culturally relevant, and performance-driven. I also support insight-based strategy development, helping identify brand opportunities through consumer trends and research. Previously, I worked in the Spanish Brand Marketing team before moving to TheFork’s Paris HQ to support 13+ markets. I’m passionate about building ideas that travel, and content systems that make creativity scale.
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