Antonio Alvarez Moreno
Chief Data Analytics Officer @Banamex
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WORK HISTORY
Chief Data Analytics Officer @Banamex
Mexico City, MX
Leading the transformation of Banamex with data and analytics as a core strategic capability, creating organisational intelligence, enabling artificial intelligence at scale, differentiating customer experiences.Achievements:Defined, agreed with ExCo and launched an enterprise Data Strategy aligned with growth, efficiency and customer experience, establishing the foundation for the bank’s AI strategy.Established the enterprise data policy framework (ownership, quality, lineage, privacy, ethics), developing policies and procedures with a philosophy focused on driving value from data.Designed the target data operating model across the financial group (roles, decision rights, domains, lifecycle and tooling) and implemented a federated governance model structured in 25 data domains, managing business concepts, metrics, reports and models, clarifying ownership, accountability and value streams.Introduced a data-driven Value & Risk framework enabling prioritization of initiatives to maximize value while reducing data risk across transformation programs.Articulated organizational knowledge through a central metadata repository linked to key data assets, enabling shared understanding of business meaning, quality controls, lineage, models and data consumers.Rationalized a fragmented analytics landscape into a curated analytics ecosystem, enabling reuse of trusted data assets, KPIs and models, reducing duplication and shadow solutions, and enabling AI systems to understand the organization’s data language.Improved customer data consistency and quality across channels, products and legal entities, enabling a stronger Customer 360 view to support personalization, risk assessment and service optimization.Drove a cultural shift toward data as a shared enterprise asset, embedding governance and analytics practices into everyday decision-making across the organization.
SKILLS
ABOUT ANTONIO ALVAREZ MORENO
Data Driven Digital Transformation and InnovationExecutive driving the data strategy for Citibanamex through customer centric value propositions around data and technology with impeccable results record by applying principles of lean and agile. I have accountability for the Customer, CRM, Campaigns and Marketing domains as well as for the Data services to transform Citibanamex into a data driven organisation. I manage the Data centre of excellence with 300 internal people managing around external people that support the whole bank: Retail, Commercial and Institutional whilst also liaising with Global functions.My team provides best in class data management, data engineering, analytics and data science services bringing together Strategy and Delivery as we trigger a cultural change supported in an organisational redesign and the creation of a new data operating model that looks to apply analytic thinking for every strategic decision and embed Machine learning and artificial intelligence into every product. As we manage three domains we are able to bring together the data capabilities with our ability to manage the customer relationships and personalise offers and experiences.I have 25 years of international experience in the UK, Europe and Latin America delivering success in complex challenges for financial institutions with leadership roles around data, technology, change management and business functions.Significant knowledge and experience in different areas of financial services, from retail to corporate, mainly banking but also insurance and investments, from products (deposits to mortgages) to accounting or risk.With both a local and global perspective of an established multinational and now increasingly involved with Fintech startups and industry partners.Member of the Cloudera Executive Advisory Board EMEA in 2015, 2016 and 2017. Speaker in key industry events in four continents: Strata in Singapore and London, ODSC in Boston, CDAO in Johannesburg, and more.
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