Antonio Paolo Cerminara
Legacy Manager and Major Gifts Officer, Manitoba @The Salvation Army in Canada
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WORK HISTORY
Legacy Manager and Major Gifts Officer, Manitoba @The Salvation Army in Canada
Winnipeg, MB, CA
Manage & steward a robust portfolio of major and planned gift donors across Manitoba and NW Ontario.* Exceeded 2024 fundraising goals by over $200K, advancing key community support programs.* Collaborate with national and regional leadership on donor strategy, proposals, and stewardship events.* Promote legacy giving options, including bequests, annuities, and DAFs, using donor-centered approaches.* Utilize Raiser’s Edge NXT to manage pipeline, analyze performance metrics, and inform decision-making.* Manage the Individual/Mid-level Giving officer supporting 600 donors.* Personally manage a combination of 300 Leadership and Legacy, Individual and Corporate Donors.
EDUCATION
University of Alberta
Bachelor of Education-Candidate (Physical Education Major)
University of Guelph
AMPHI-Certificate
ABOUT ANTONIO PAOLO CERMINARA
I am a passionate and purpose-driven fundraising and sales professional with over 20 years of experience in leadership, relationship management, and philanthropic strategy. As the current Manager of Leadership and Legacy Giving for The Salvation Army, I lead major gift and planned giving initiatives across the Prairie & Northern Territories (PNT) Division—cultivating meaningful relationships that align donor passions with transformational community impact. After two decades of success in business development and sales across Canada\'s leading organizations—including Kraft, McCain, and Smucker—I transitioned into the nonprofit sector to make a deeper, more personal difference. This journey has been inspired by my family’s experience with cancer and a lifelong desire to serve. I am energized by engaging donors in mission-driven conversations, championing organizational goals, and building sustainable pipelines for major gifts. My leadership style is collaborative, accountable, and rooted in empathy. Whether stewarding a six-figure gift or inspiring a first-time legacy donor, I bring a strategic yet deeply human approach to every relationship. Let’s connect if you’re passionate about purpose, philanthropy, and creating lasting change. Core Competencies • Strategic Sales & Territory Management • Business Development & Client Retention • Team Leadership & Staff Training • CRM & Data-Driven Outreach (Salesforce, Raiser’s Edge NXT) • Major Gifts & Planned Giving • Contract Negotiation & Vendor Relations • Retail Operations & Store Management • Public Speaking & Community Engagement
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