Antonio Nuevo
Marketing Director, Period Care @Essity
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WORK HISTORY
Marketing Director, Period Care @Essity
Paris, FR
In this newly created role I drive the End to End Period Care strategy and execution, leading cross-functional teams across two Essity business units, Personal Care and Professional Hygiene.
EDUCATION
University of Bradford School of Management
MBA, Maser in Business Administration
SKILLS
ABOUT ANTONIO NUEVO
I am a global B2B marketing leader passionate about building high-impact marketing organizations at scale. With 20+ years in international roles, I have led transformations that turned silos into « glocal » growth engines - aligning strategy and people, to drive execution excellence and performance.At Essity I spearheaded a cross-functional initiative across a multibillion dollar division, uniting teams from HR to marketing across Europe and North America. The goal: centralize marketing strategy; localize execution and drive growth. The result: consistent over performance, stronger brand equity and lead generation. I bring a human-first leadership style, a sharp eye for strategy and a relentless drive to deliver results through smart, scalable marketing.
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