Antonio Morabito

Global Brand Manager Carrera & Seventh Street @Safilo

Padova, IT

Leading the strategy and growth of three key brands in Safilo’s portfolio (Carrera Eyewear, Carrera | Ducati and Seventh Street by Safilo), overseeing their market positioning, business activations, and brand equity development across global markets.Key Responsibilities- Develop and execute brand strategies to achieve business objectives and drive market expansion- Define brand positioning, ensuring optimal placement to strengthen brand equity and awareness- Manage P&L and budget allocation to maximize brand performance and ROI- Lead the annual collection briefings, aligning product development with market trends and consumer insights- Define pricing strategies and oversee the implementation of go-to-market plans- Supervise the creation of communication and trade marketing assets, ensuring consistency and impact- Conduct market, business, and competitive analysis to inform strategic decisions.Passionate about brand building and strategic growth, I focus on delivering innovative, consumer-driven solutions that elevate brand value and market presence.

London Business School

Executive Course

Università degli Studi di Messina

Bachelor's degree

Liceo Classico G.B. Impallomeni

Maturità Classica

Università IULM

Master's degree