Antonio Romero
- Role
- Central America & the Caribbean Territory Account Manager at RUCKUS Networks
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Antonio Romero
I believe sales is built on trust, not just numbers. I’ve earned a reputation for…
Experience
Central America & the Caribbean Territory Account Manager
Mar 2021 — Present · Miami, FL, US
Serve as the primary commercial contact for Central America & the Caribbean, managing key relationships with end-users, partners, & distributors.Rebuilt & stabilized the business by acquiring 10+ Partners & 100+ Net-new logos, navigating unprecedented market disruption (merge, pandemic, chip shortage) to restore the territory\'s revenue base.Earned Circle of Excellence Award 3 times for outstanding sales performance & consistent regional contributions.Selected for the RUCKUS \"GROW\" program, a selective initiative developing high-potential employees as future leaders.Ensured successful retention of high-value accounts by overseeing top strategic renewals & leading interventions with key partners & end-users.Successfully mediated hostile partners conflicts post-merge, using negotiation skills to rebuild trust & foster a collaborative ecosystem.Analyzes competitor strategies & RUCKUS roadmaps & applies MEDDIC principles to position solutions & win deals effectively.Created & designed high-impact sales decks, using storytelling to articulate customer pain points & align RUCKUS solutions, driving higher engagement in discovery calls & events.Contributed to the full-cycle execution of dozens of events, from creative themes (\"Bring Your friend to the event\") to creative lead capture (games, QR codes to engagement landing pages) & on-site logistics.Developed a structured region partner onboarding workflow (welcome letters to thank-you notes) to ensure a consistent & professional partner experience.Optimized travel agendas by prioritizing meetings by business potential (active deals, prospects) & factoring in city logistics to maximize client-facing time.Earned CWNA certification to elevate technical fluency, bridging the gap between commercial strategy and engineering realities for more effective consultative selling.
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