Antoniette Wico

Advertising Executive | Cross-Functional Team Leadership | Integrated Marketing Strategy | Creative Vision & Direction

Role
EVP Account Director at Leo Burnett
Location
Chicago, IL, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Antoniette Wico

Accomplished, driven advertising executive who creates a unified vision and strategy for development and growth. Ensures highest standards of creative quality as well as service to key stakeholders. Experienced in managing complex accounts with a focus on consistency and productivity. Proven track record of building and growing relationships, with a passion for new business development and account growth potential. Demonstrated ability to leverage insights and data for tailored solutions for clients, as well as driving performance within a company. Engages with internal resources and leads teams in order to elevate work and develop careers.

Experience

  1. EVP Account Director

    Leo Burnett

    Jul 2024 — Present

    Currently provides senior leadership on accounts such as Visionworks, Pharmavite and Harbor Freight. Prior to this assignment, led the integrated agency team on WKKC and Walgreens. Acted as Global Client Lead for the Sam’s Club pitch that resulted in a win across the Publicis network.• On Walgreens, served as one of the key leaders of the integrated agency team in critical business transformation work. Collaborated with the integrated agency team in developing ways of working to ensure seamless partnership and integration of work through the line• On Pharmavite, continuing to strengthen the relationship with the client through effective work (recent campaign yielded the highest testing results to date) and earning additional assignments such as college football and advising on event marketing efforts• On Harbor Freight, staying on pace with business needs and providing agile solutions as the client maneuvers through current market conditions

Education

  • Loyola University Chicago

    Bachelor of Business Administration (BBA)

Skills

  • Media Planning
  • Brand Management
  • Creative Direction
  • Interactive Advertising
  • Digital Strategy
  • Digital Marketing
  • Relationship Marketing
  • Brand Architecture
  • Mobile Marketing
  • Direct Marketing
  • Interactive Marketing
  • Advertising
  • Customer Insight
  • Creative Strategy
  • Integrated Marketing

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Antoniette Wico — EVP Account Director at Leo Burnett in Chicago, IL, US | Unifers