Antonietta Galasso

About Antonietta Galasso

I work with CPG, FMCG, and durables brands to help them win at shelf. At Wiser, I lead our US + Canada sales team - partnering with field, category, and retail strategy leaders to turn complex execution challenges into measurable wins.From shelf voids to promotion compliance, I help teams close the gap between plan and in-store reality. My focus: enabling smarter execution through actionable data, storytelling, and a strong team behind me.I’m passionate about building inclusive, high-performing sales cultures. As a coach and mentor, I love developing talent, especially empowering women in sales to lead with confidence. I’m also a mom of four daughters, which fuels my creativity, empathy, and ability to lead with intention.Let’s connect if you’re exploring ways to improve in-store performance, field visibility, or digital shelf execution.

Experience

1. Director, Sales & Enablement

   Vividly

   Dec 2025 — Present

   I lead Sales Development (SDRs) and Sales Enablement, owning the strategy that drives pipeline quality and execution from prospecting through complex deal close.I design and deliver enablement programs grounded in Jeff Thull’s Complex Sale® | Diagnostic Business Development (DBD) methodology, partnering closely with Sales Leadership, Marketing, Product, and RevOps to align process, messaging, and execution.My focus is developing high-performing SDRs and sellers through coaching, playbooks, and data-driven programs that shift the organization from product-led pitching to diagnostic, value-based selling.

Education

• St. John's University

  BS, Business Administration - Accounting

  1995 — 1999

• St. John's University, The Peter J. Tobin College of Business

  Bachelor of Science - BS, Accounting

Skills

• Interviews
• Sales
• Leadership
• Strategic Partnerships
• Marketing Strategy
• Personnel Management
• Bookkeeping
• Customer Relationship Management (Crm)
• Strategy
• Financial Reporting
• Customer Service
• Training
• Management
• Business Development
• Recruiting
• Analytics
• Business Strategy
• Social Media
• Microsoft Excel
• Accounting
• Financial Analysis
• Human Resources