Antonia Wade
Global Chief Marketing Officer @PwC
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WORK HISTORY
Global Chief Marketing Officer @PwC
PwC is one of the leading professional services businesses in the world, offering consulting, tax and assurance services. I advise the Global Board on marketing strategy, campaigns and client experience as well as leading marketing & sales technology platforms on behalf of the firm- Own brand strategy, messaging, naming and governance for one of the world\'s most trusted companies. Design brand campaigns to drive awareness, consideration and preference for a $50bn revenue business- Run PwC’s flagship global campaigns on climate, transformation and risk. Asset rich, activated through digital channels including the Metaverse, marquee events including Davos and COP, global paid media programs and in-country teams to drive multi-billion dollar pipeline- Deliver world leading thought leadership, including strategy+business (one of the world’s most prestigious management publications with a readership of 1m+ professionals), PwC\'s CEO survey, Global Media Outlook, Global Investors Survey and Hopes and Fears - the world’s largest annual employee study- Run an integrated client facing technology stack, including pwc.com, the single largest global instance of Salesforce (sales cloud, marketing cloud, analytics, datarama), client data platforms and client listening tools, deployed across 158 countries- Created Account Based Marketing capabilities to support the largest global 200 clients in the firm - Provide marketing and sales best practice including a CMO Marketing Academy which upskills marketers around the world, a sales enablement, framework and coaching program to drive up demand generation performance around the world. In this role, I lead a diverse, successful global team, coordinating high impact activity in an extremely complex matrixed organization.
EDUCATION
University of Cambridge
Bachelor of Arts - BA
SKILLS
ABOUT ANTONIA WADE
Seasoned CMO, who excels in complex, global matrixed organisations. Named Marketing…
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