Antonette Eckert

About Antonette Eckert

Throughout my career, my unwavering focus on aligning strategies, models, and plans with the needs of Destination Marketing Organizations (DMOs) and the partners and clients that they serve has delivered results that have surpassed expectations. I bring 20 years of experience building successful multi-national teams, cultivating critical relationships with stakeholders and influencers globally, and leveraging endemic and non-endemic partners to extend budgets and maximize results for travel brands and great products.I am a brand builder and effective strategic marketer that can cross industry and cultural boundaries with tenacity and credibility. I enjoy working in global/multinational environments, interacting with different cultures and understanding how they do business, and driving the development of high-impact campaigns and events that have increased market share, enabled the penetration into emerging international markets, and delivered incremental year-over-year-growth. The key to my success has been my strong ability to take on challenges and new responsibilities, assume ownership of projects and issues that are important to drive the strategy, build alliances at all levels, convey a compelling vision and clear direction, and empower teams and agencies to develop 360-degree and data-driven marketing plans with strong business outcomes. As a leader, I am bring a high-level of perseverance and commitment in understanding global market trends, defining and driving the future vision of organizations, establishing and ensuring the adoption of standardized processes and tools, and delivering a high level of service and value to clients and partners.

Experience

1. Vice President of Global Tourism & Travel Trade

   Visit Salt Lake

   Nov 2024 — Present

Education

• New York University

  Master of Science - MS, Travel and Tourism Management

• San Francisco State University

  Bachelor of Arts - BA, Radio and Television

Skills

• Marketing
• Online Advertising
• Marketing Communications
• Advertising
• Integrated Marketing
• Email Marketing
• Event Management
• Digital Strategy
• Marketing Strategy
• Budgets
• Tourism
• Destination Marketing
• Public Relations
• Media Relations
• Event Planning
• Hospitality
• Social Media Marketing