Antonella Ielo

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANTONELLA IELO

Hey there, my name is Antonella Ielo. Currently, I am the Team Lead and Manager of the RCMP’s Social Media Team. I am excited to build up this incredible team and work on establishing and growing the RCMP’s social media presence to connect with Canadians in meaningful ways. Previously, I worked full-time as a Manager for the Health Canada social media team. I spearheaded strategies to stay ahead of social media trends and focused on enhancing digital literacy within the branch. A highlight of my tenure was leading the strategy and launch of the Healthy Canadians Instagram channel, where I developed all written and creative content. I also served as the social media lead for the cannabis file, driving impactful messaging and engagement. Beyond content creation, I monitored platforms, engaged with Canadians, and developed strategies to optimize performance. I also gained valuable experience acting as the Communications Executive for the team. My earlier roles include serving as a Marketing Advisor for Health Canada, where I worked on campaigns for Food Safety, Flu Immunization, and Lyme Disease. From 20••••16, I worked for the Department of National Defence, focusing on the Canadian Armed Forces’ corporate web and social media presence. In this capacity, I developed campaign strategies and content to integrate web and social media platforms effectively. My portfolio included managing accounts such as Facebook, Twitter, Google+, Periscope, Instagram, YouTube, and Pinterest. I have a strong track record of collaborating with clients, partners, stakeholders, and other government departments to coordinate web and social media content. My work included developing strategies for high-profile events such as Veterans\' Week, the Halifax International Security Forum, the Year in Review Campaign, the Defence Policy Review, and Mental Health campaigns. These strategies often involved writing and designing webpages, creating social media posts, editing imagery, and coordinating multimedia content like videos and infographics tailored for various platforms. I bring passion and expertise to every project, aiming to create meaningful connections and impactful content that resonate with diverse audiences.