Anton Blagov

About Anton Blagov

I\'m a skilled marketer with 10+ years of extensive experience in implementing multichannel marketing campaigns, leading teams, and driving sales for E-commerce, SaaS and service companies. I\'m passionate about the customer-centric approach to developing marketing strategies. Every campaign that I plan is based on data gathered through meticulous research. I thrive in a fast-paced environment where you constantly need to adapt and learn.Skills and Specialties: Marketing Strategy, Customer Journey, SEO/SEM, Marketing Automation, Inbound Marketing, Content Marketing, Product Marketing, SaaS Marketing, E-commerce marketing, Shopify, CRM, Email Marketing, SMS Marketing, Paid Social, Google Ads, Landing Pages, Business Analytics, Affiliate Marketing, Video MarketingLanguages: English, Spanish, Russian

Experience

1. VP of Growth

   Get Joy Food

   Nov 2024 — Present · NY, US

   DTC better-for-you dog food brand focused on longevity and gut health, backed by top vets and pet wellness experts.• Created and implemented a comprehensive growth strategy across acquisition, retention, and conversion optimization, aligning marketing efforts with business objectives.• Reduced paid media CAC from $1200 to $250 by restructuring account strategy, improving creative testing, and implementing rigorous funnel analytics.• Led complete website relaunch with new brand identity, improving mobile UX and driving a 30% lift in conversion rate• Built an integrated retention system combining email, SMS, and direct mail; established flows and segmentation strategy projected to lift LTV by 20%+ as budget scales.• Implemented cross-functional testing roadmap across CX, PDPs, and subscription UX, aligning growth and product teams.• Collaborating with creators, UGC agencies and platforms, and AI content generation platforms to scale content production and expand acquisition through paid media whitelisting and affiliate programs.

Education

• Moscow State Linguistic University

  Master's degree, Advertising and Public Relations

  2003 — 2009

• IEBS Business School

  Master's degree, SEO

  2017 — 2018

Skills

• Google Analytics
• Photoshop
• Marketing Strategy
• Social Media
• Online Advertising
• Marketing
• SEO
• Adobe Illustrator
• Integrated Marketing
• Influencer Marketing
• Social Media Marketing
• Digital Marketing
• Marketing Communications
• Online Marketing
• Search Engine Optimization (SEO)
• Inbound Marketing
• Customer Relationship Management (Crm)
• E-Commerce
• Iwork
• Microsoft Office
• Adobe Photoshop
• Facebook Marketing
• Crm
• Spanish
• Event Management
• English
• Brand Development
• Email Marketing
• Analytics
• Public Relations
• Advertising