Anton Kocher
Head of Customer Loyalty @Breuninger
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WORK HISTORY
Head of Customer Loyalty @Breuninger
Stuttgart, DE
Driving the development and execution of the Breuninger Card Loyalty Program, inlcuding tactical customer acquisition and retention campaigns; responsibility for the overall program marketing and communication strategy, budget and personnel responsibility
EDUCATION
ESB Business School / Reutlingen University
Bacherlor of Arts, International Business (AW)
EADA Business School
Master of Science (MS), International Marketing
SKILLS
ABOUT ANTON KOCHER
A marketing professional with 8 years experience, four of which in the field of Customer Relationship Management. Diverse background in business consulting, B2B marketing and fashion retail with an international academic masters degree. Extended knowledge in developing customer-centric, data-driven strategies & tactics to increase customer life-time value.People-oriented leadership style and excellent communicator who is passionate about building and growing long-term relationships.
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