Anton Dechand

Content Specialist - Germany Switzerland @easyJet

Berlin, DE

A content specialist is when a copywriter marries a marketing manager. I take care of easyJet’s owned channels for Germany and Switzerland*- email, push, web, app and social media. From strategic planning, to copywriting, to deployment and reporting, I am involved in every step of the way. Content Strategy: I (co-)own and manage the content calendars for Germany and Switzerland, owning our local organic social strategy and the CRM monthly content calendars. Copywriting: I craft copy for email, push, web and app across the DE and CHDE markets. This includes BAU marketing activities as well as brand and sales campaigns and partnerships with tourist boards and airports. I also write for the easyJet Traveller on-board magazine. Content Deployment: With the help of my friends - Canva, Emplifi, Brandfolder, Sharepoint - I make sure content goes out on time, looks good, reflects the brand values and packs a pun. 🤝 Stakeholder Management: I brief internal stakeholders, from the in-house creative agency to Web Team and CRM, to make sure we are on the same (orange) page Reporting: There’s no marketing without numbers - Tableau and Emplifi help a math loser like me to see if his words have impact*The German-speaking part of Switzerland

Freie Universität Berlin

Master of Arts (M.A.)

Georg-August-Universität Göttingen

Bachelor of Arts (B.A.)