Anton Auras
Business Developer Eme (Europe, Middle East) - Sephora Collection @SEPHORA
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WORK HISTORY
Business Developer Eme (Europe, Middle East) - Sephora Collection @SEPHORA
Ville de Paris, FR
Representing the EME Region for Sephora Collection :Identifying local market needs, aligning with global strategy, and analyzing data to guide strategic decisions.Monitoring brand performance and identifying growth opportunities across countries.Operational Support, Project Management & Logistics :Analyzing sales data, preparing forecasts, and monitoring objectives (events, samples, GWP).Supporting regional strategies through asset sharing, best practices, and co-creating sampling and promotion plans.Media Performance: Creating briefs, developing retroplannings, and providing guidelines for European teams.Gold Pouches: Organizing the 2025/2026 initiative across Europe (~2M pieces) with cross-functional teams.Logistics Management: Weekly communication with supply teams for logistics tracking. Decision-making on product quantities to order and allocate per region.CRM & Brand Marketing :Developing and rolling out the UNLIMITED loyalty program across Europe (~7M pieces).Creating briefs for emails and magazines, ensuring quality control, and innovating CRM strategies.Analyzing campaign performance to optimize results.Event Organization & Coordination :Managing SEPHORiA Paris/Milano & Press Day events (1,500 visitors - Influencers, Press, Gold Clients).Collaborating on product assortments, merchandising displays, budget management, and service provider coordination.
EDUCATION
EFAP - École des nouveaux métiers de la communication
Master's Degree (M2) in Strategic Marketing Communication (CMS), Communication, général
SKEMA Business School
Specialized Master's Degree - Project and Program Manager, Project Management
Lycée Gaston Berger
Preparatory Class for Business Schools (CPGE - Classe Préparatoire aux Grandes Écoles), Economics and Management
EFAP - École des nouveaux métiers de la communication
Dual Master's Degree (M2) in Digital Marketing Business (DMB), Marketing
ABOUT ANTON AURAS
Graduated from the Specialized Master\'s Degree in Project and Program Management at SKEMA Business School and the Dual Master’s Degree in Strategic Marketing Communication & Digital Marketing Business, I currently hold the position of Business Developer EME for Sephora Collection at SEPHORA - LVMH.Passionate about fashion, cosmetics, luxury, and retail, I thrive in dynamic and creative environments where innovation, data analysis, and excellence are key drivers. My role at SEPHORA allows me to actively contribute to the brand’s growth across the EME region by developing effective marketing strategies, optimizing performance, and ensuring the seamless execution of large-scale initiatives.My academic journey has provided me with solid expertise in business strategy, digital marketing, and project management, strengthened by hands-on experiences in e-commerce, CRM, and brand marketing. Working at SEPHORA gives me valuable insights into the complexities and opportunities of the European beauty market.I am dedicated to developing impactful marketing campaigns, enhancing user experience, and driving business growth through data-driven decisions and cross-functional collaboration. With my analytical skills and strategic mindset, I aim to bring added value to the companies I work with and explore new opportunities to further enhance my expertise in digital marketing.
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