Antoinette Staples Branch
Senior Director, Customer Insights & Success @McKesson
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WORK HISTORY
Senior Director, Customer Insights & Success @McKesson
Dallas-Fort Worth, TX, US
Responsible for development and execution of customer insights strategy, voice of customer program, and customer journey mapping initiatives across McKesson’s US Pharmaceutical Solutions & Services-Lead strategic planning, execution, and end-to-end operations for the customer insights’ function, including conceptualizing and delivering customer-centric insights and process improvement programs-Manage customer listening strategy and integration of Experience Management platform and technology resulting in 9-point lift in first year-Lead qualitative and quantitative research efforts to inform strategic priorities and answer key business questions about our customers.
EDUCATION
University of North Texas
BBA, Marketing
ABOUT ANTOINETTE STAPLES BRANCH
My career has been defined by a steadfast commitment to elevating the customer experience through strategic, customer-centric transformation. I bring deep expertise in Insights, digital listening, communication strategy, employee enablement, and large-scale implementation.At the core of my approach is the integration of customer insights and analytics to guide decisions that deliver measurable impact. By activating these insights across the business, we’ve shaped end-to-end customer journeys, embedded the Voice of the Customer into daily operations, and set new standards for satisfaction and engagement.SkillsNPS Program Management Qualitative and Quantitative Research Customer Journey MappingVoice of Customer ImplementationCX Reporting and Analytics Process improvement Change Management Employee Engagement
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