Antoinette Lucero
Territory Director @LaserAway
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WORK HISTORY
Territory Director @LaserAway
San Diego, US
Lead sales and operations for 60+ aesthetic clinics across California, and nationwide remote teams. Direct 80+ managers and consultants, driving multimillion-dollar revenue growth and market expansion. • Delivered $70M+ annual revenue with sustained 15% YoY growth, surpassing $6M+ monthly benchmarks. • Ranked Top 3 statewide by optimizing conversion strategies through KPI-driven leadership and consultative sales frameworks. • Spearheaded the launch of 20+ clinics, managing site selection, staffing, and market entry to accelerate profitability. • Developed sales playbooks, forecasting models, and consultation frameworks that boosted close rates by 30% and improved patient retention.
EDUCATION
Southwestern College
PSYCHOLOGY
ABOUT ANTOINETTE LUCERO
Proven sales leader with 19+ years driving growth in aesthetics, dermatology, and health and wellness. Built and scaled teams that deliver multimillion-dollar revenue, expand market share, and sustain double-digit growth. Combine consultative sales, buyer psychology, and KPI discipline to raise conversions, strengthen retention, and build lasting client relationships.Currently oversee $70M+ in annual revenue as Territory Director at LaserAway, leading 80+ managers and consultants across 50+ clinics and remote sales teams nationwide. Consistently ranked among the top three revenue drivers in California while launching 20+ clinics from site selection to rapid profitability. Designed playbooks, forecasting models, and consultation frameworks that lifted close rates by 30% and accelerated patient engagement.Passionate about sales leadership, strategic growth, and building teams that perform under pressure. Whether expanding into new markets, developing business strategies, improving KPIs, or advancing the next generation of leaders, bring energy, accountability, and a proven record of success in the aesthetic and wellness industry. Open to connecting with executives, founders, and growth-minded professionals to share insights, strengthen networks, and collaborate on meaningful business impact.
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