Antoinette Delgiudice
Event Manager working on behalf of Molson Coors Beverage Company
- Role
- Event Manager - Molson Coors Beverage Company at TEAM
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Event Manager - Molson Coors Beverage Company
Aug 2021 — Present · Chicago, IL, US
Business Development:Manage activations for Molson Coors Beverage Company supporting 9+ distributors, engaging consumers throughout special events and sports partnerships, in both on- and off-premise channels.Consistently use performance data and market insights to share strategic decisions for future activation executions.Encourage business development initiatives by identifying new promotional opportunities, optimizing field strategies, and participating in strategic planning sessions to increase brand engagement and its success.Cross-Functional Collaboration:Build and maintain strong, collaborative relationships with client’s Field Marketing Managers, Channel Leads, Distributor Sales Executives, and external partners to drive brand visibility and sales performance.Collaborate with internal teams (marketing/field operations) to execute successful programs.Manage logistical aspects of large-scale activations, ensuring flawless execution and impactful consumer experiences.Team Leadership:Supervise and mentor a cross-functional team of 70+ Promotional Specialists.Lead recruitment, training, and development of brand ambassador team, driving high performance and adherence to company standards.Maintain weekly communication with Brand Ambassador regarding the scheduling of promotional activations.Performance Reporting & Analysis:Generate reports that track key performance indicators, offering actionable insights to leadership on activation impact, sales performance, and growth opportunities.Process payroll, and monitor expenses to ensure cost-effective execution of all activations.Analyze market data and consumer feedback to assess activation impact and provide actionable insights for future brand programs.
Education
University of Illinois Urbana-Champaign
Bachelor's degree, Advertising
2017 — 2021
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