Antoinette Caserta

About Antoinette Caserta

With an entrepreneurial spirit and a love of storytelling inspired by the strength, hard work, and determination of my immigrant and first-generation family members, I am the founder and principal consultant for Caserta Creative Consulting. As a seasoned consultant, I guide end-to-end business strategy, marketing, and creative design engagements for 30+ clients to launch, grow, and scale businesses. With a strong track record in identifying opportunities for operational improvement, driving efficiency, and facilitating change management initiatives, I advise C-level executives and senior management teams on- Business development initiatives and strategic partnerships (technical, creative, & affiliates)- Product-led growth (PLG) strategies, roadmaps, buyer/user journey maps, CX, UX/UI, and human-centered design - Market-led growth (MLG) strategies, market research, competitive intelligence, and go-to-market product launches- Branding/rebranding projects- Lead generation, segmentation, lead scoring, funnel management, and conversion rate optimization- MarTech stacks, and marketing automation/operations - Content marketing strategy, communications/media planning, and PR/AR - Data analytics, performance metrics, benchmarking, and ROI reporting - Sales enablement and staff recruiting, training, and development With my experience working at the intersections of product management, marketing, and business development, I specialize in building products and launching brands for high-growth companies and start-ups targeting B2BC clients. With a focus on enhancing organizational growth and profitability, I act as a senior program leader who has directed global project teams.

Experience

1. Growth Leader

   Elevance Systems, Inc

   May 2024 — Present · Los Angeles, CA, US

   Sits at the crossroads of business development, marketing, product development, and data analysis, tasked with driving the strategic expansion by focusing on customer acquisition, retention, and monetization efforts.

Education

• The University of Akron

  Bachelors of Arts, Social Sciences

• FIDM

  Fashion/Apparel Design

Skills

• Marketing
• Marketing Strategy
• Consulting
• Research
• Integrated Marketing
• Digital Marketing
• Marketing Communications
• Social Media
• Email Marketing
• Project Management
• Vendor Management
• Budget Management
• Social Listening
• Wordpress
• Sourcing
• Adobe Creative Suite
• Trend Research
• Staff Management
• Television
• Film
• Film Production
• Kpi Reports
• Entertainment
• Commercials
• Feature Films
• Event Marketing Strategy
• Social Media Marketing
• Content Strategy
• Advertising
• Management
• Strategic Planning
• Business Development