Antoinette Addona
Director, Franchise Operations @Realstar Hospitality
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WORK HISTORY
Director, Franchise Operations @Realstar Hospitality
Montreal, QC, CA
Maintaining brand consistency, ensuring operational excellence, and fostering positive relationships with franchisees.• Provide ongoing support and guidance to our franchisees. • Assist in the onboarding process for new franchisees.• Ensure franchisees comply with brand standards and operational guidelines.• Conduct regular audits to assess compliance.• Implement quality control measures to maintain brand reputation.• Address any quality or service-related issues promptly.• Analyze franchise performance metrics.• Provide recommendations to improve profitability and operational efficiency.• Implement training programs for our franchisees and their staff.• Conduct training sessions on brand standards and best practices.Realstar Hospitality is a unique player, involved in all aspects of the business, as an owner, master franchisor, developer, operator and asset manager. We have owned brands and we license brands for ourselves and to others. We have a highly capable in-house staff. Our experience also extends beyond hotels to conference facilities, ski resorts, golf courses, marinas and other leisure assets.DAYS INN MASTER LICENSEIn 1992, Realstar acquired Canadian master franchise rights to Days Inn from Hospitality Franchise Systems (now Wyndham Worldwide). Under our stewardship, this mid-market economy brand has grown from 19 hotels to over 100 properties across Canada. The key to this rapid expansion was our creation of two new construction prototypes inclusive of interior design concepts.G6 HOSPITALITY LLCIn 2003, Realstar entered a strategic relationship with the international hotel group Accor SA of France (now G6 Hospitality LLC). Under the terms of the agreement, we acquired the master franchise rights for the Motel 6™ and Studio 6™ hotel brands in Canada. With a combined total of 20 Motel 6 and Studio 6 locations in Canada, plans are underway to franchise another 25 new G6 hotels by 2015.
EDUCATION
Champlain College
DEC, Tourism
SKILLS
ABOUT ANTOINETTE ADDONA
As a full-service franchisor of the Days Inn, Motel 6 and Studio 6 brands in Canada, our primaryfocus is fully aligned with our franchise community:Building Top Line Revenues | Maximizing Efficiencies | Minimizing Operating ExpensesDelivering an extensive range of efficient support services to more than 140 franchised hotelsacross the country. Working side-by-side with franchisees means providing an extensive range ofbusiness-building, best-in-class services.Franchisees benefit from having full access to a dynamic team of hospitality professionals thatprovide guidance and assistance in the following areas:• Training and Quality Assurance• Procurement Expertise• Global and National Sales• Marketing and Advertising• Operations Support and Purchasing Excellence• Revenue Management and eCommerce• Architectural, Construction and RenovationDays Inn owners profit from a full range of support services including training, procurement,marketing, sales, revenue management, the global network of Wyndham Hotels & Resorts,reservations driven through the Wyndham’s Central Reservations System – plus online channelsand a multilingual call centre.A Motel 6 franchisee will enjoy immediate recognition with a name that is famous for creating theconcept of economy lodging. Owners have the opportunity to take advantage of turnkey tools andservices designed to optimize business. The brand’s “no frills attitude” means lower operatingcosts and greater flow-through to owners.Focused on the extended-stay segment in the market, Studio 6 is uniquely positioned in the uppereconomy segment offering guests all the comforts of home while enjoying an inclusive rate,competitive to the economy long-term tier.
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