Antoine Laurient

Senior Manager Marketing Operations @T-Mobile

New York, NY, US

Develop and execute integrated B2B marketing campaigns across paid media, email, SEO/SEM, LinkedIn, and events to drive brand awareness and demand generation- Manage paid media strategy and budget, optimizing performance through A/B testing, audience segmentation, and data-driven targeting- Oversee lead gen and nurture programs, including CRM-driven workflows, website management, lead scoring models, and database hygiene in collaboration with RevOps and Salesforce teams- Partner with creative, brand, and agency teams to deliver compelling content and world-class creative assets tailored to B2B buyers- Build and maintain performance measurement frameworks, translating analytics into actionable insights to improve ROI across channels- Lead marketing operations initiatives, including campaign tracking infrastructure and MarTech integrations, ensuring scalability and efficiency.

Loyola Marymount University, College of Business Administration

Bachelor's degree, Marketing, General