Antje Newby
Chief Advancement Officer at SIM USA
- Role
- Chief Marketing Development Officer - Communications & Fundraising at Sim Usa
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Antje Newby
I bridge the worlds of Fortune 500 brand strategy and mission-driven leadership — helping…
Experience
Chief Marketing Development Officer - Communications & Fundraising
Jan 2020 — Present · Charlotte, NC, US
Convinced that no one should live and die without hearing God\'s good news, SIM responds to need, proclaims the gospel, and equips the church around the world. SIM USA recruits, prepares and jouneys with thousands of Christians sent by churches to go and make disciples of Jesus where needed most.• Joined the mission as part of executive leadership to leverage organizational strengths and position it for the next century of growth• Increased general fund financial giving by 30% and the number of general fund gifts by 90% in first year • General fund giving up 100% after three years• Led secondary and primary (quantitative and qualitative) customer research and rebranding initiatives • Led organization to embrace and fund digital transformation initiatives including launch of new website, digital recruitment campaign and inbound marketing strategy• Increased lead acquistion, conversion rates and engagement above industry standards• Developed a brand new, high-performing and high-satisfaction team of 10 people
Education
Michigan State University
Bachelor of Arts
Concordia University Ann Arbor
Master of Science
Skills
- New Business Development
- Retail
- Direct Marketing
- Management
- Brand Development
- Sponsorship
- Social Media
- Business Development
- Digital Marketing
- Leadership
- Integrated Marketing
- Strategy
- Marketing
- Social Media Marketing
- Online Advertising
- Interactive Marketing
- Marketing Strategy
- Digital Strategy
- Media Planning
- Advertising
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