Antima Mishra

About Antima Mishra

As a Brand Marketing Manager at Xiaomi India, I lead 360° integrated campaigns for major product launches, ensuring impactful storytelling across paid, owned, and earned channels. Collaborating with media, design, product marketing, and PR teams, we have driven significant improvements in brand awareness, organic search traffic, and campaign performance metrics. Consumer insights and competitive analysis guide our approach to identifying opportunities and optimizing brand messaging. With an MBA in Brand Communication from Symbiosis Institute of Media and Communication, Pune, and a Bachelor\'s degree in English Literature with Advertising and Brand Management from The IIS University, my expertise lies in brand and marketing strategy, creative development, and consumer insights. I am dedicated to building data-driven, audience-centric strategies that connect with consumers and deliver measurable results.

Experience

1. Brand Marketing Manager

   Xiaomi India

   Nov 2024 — Present · Bengaluru, IN

   Spearheaded 360° brand campaigns for major launches by collaborating with media, design, influencer, product marketing, and PR teams to ensure consistent, high-impact messaging- Led go-to-market for Redmi Note 14 and Xiaomi 15 Ultra, driving a +14% lift in TOMA and 28% growth in organic search traffic- Owned end-to-end creative development and ensured message alignment across paid, owned, and earned channels- Used consumer insights and competitive analysis to identify whitespace and refine brand messaging for improved campaign relevance- Led creative strategy that drove a 30% increase in CTR and uplift across lower-funnel metrics, resulting in a 5% QoQ improvement in ROAS- Co-developed Xiaomi 15 Ultra’s integrated media strategy combining print and LinkedIn influencer amplification, achieving 6M+ reach, 3–6x ROI, viral momentum on Reddit, and widespread earned coverage (Afaqs, E4M)- Partnered with trade, retail, and CRM teams to launch innovative regional activations that elevated storytelling, increasing brand awareness, recall, and recognition across touch points.

Education

• Rukmani Birla Modern High School

  Science

• Symbiosis Institute Of Media And Communication, Pune

  Master of Business Administration, Brand Communication

  2017 — 2019

• IIS (Deemed to be) University- Formerly ICG

  Bachelor's degree, English Literature with Advertising and Brand Management

  2014 — 2017