Anthony Winfield
Marketing Strategy Associate Marketing Leadership Rotational Program @Nationwide
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WORK HISTORY
Marketing Strategy Associate Marketing Leadership Rotational Program @Nationwide
Columbus, OH, US
In my current role within Nationwide\'s Marketing Leadership Rotational Program, I leverage my MBA in Marketing and strategy, applying theoretical knowledge to real-world marketing challenges across the insurance market. My experience includes:First Rotation: Life-Intermediated MarketingLed strategic development of the 2023 Life Marketing Plan, enhancing market penetration.Initiated Life Marketing\'s first-ever evergreen email campaign, achieving a 3.5% Click-through Rate, and boosting financial professional onboarding.Second Rotation: Pet MarketingBoosted user engagement by 20% in two months with a revamped perks and rewards email campaign, leading to 1.1K new app installs.Improved digital experiences by leveraging consumer insights, reducing customer drop-off rates by 9%.Overhauled email marketing strategy based on analytics, enhancing customer engagement and contributing to brand growth.Third Rotation: Personal Lines – Product and UnderwritingManaged the development of 20 marketing content videos, engaging cross-functional teams to identify topics that resonated with property and casualty content pillars. As the project lead, I oversaw the process, ensuring feedback from legal, PR, and senior leadership was integrated, aligning the content strategy with brand values to enhance market engagement.Streamlined topic selection and activation plans through cross-functional collaboration, improving brand consistency.Demonstrated project management excellence in navigating budget adjustments, ensuring strategic objectives were met without quality compromise.Led a strategic overhaul of member profiles, aligning marketing objectives with consumer behavior insights.
EDUCATION
University of Pittsburgh Joseph M. Katz Graduate School of Business
Master of Business Administration - MBA, Market Research and Strategy
The Ohio State University
Bachelor of Business Administration (B.B.A.), Business Finance
The University of Alabama
Bachelor’s Degree, Business Finance
ABOUT ANTHONY WINFIELD
Dynamic marketing and strategy professional with an MBA and a proven track record in developing and executing innovative marketing strategies within the insurance sector. Experienced in leading cross-functional teams to drive brand engagement, consumer loyalty, and market growth. Through a rigorous Marketing Leadership Rotational Program, I\'ve honed my expertise in digital marketing, strategic partnerships, and data-driven decision-making. Passionate about leveraging analytics to solve complex challenges and drive business success. Seeking to leverage my marketing acumen and strategic insight to contribute to a forward-thinking team
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