Anthony So

About Anthony So

Anthony is a seasoned Digital Marketing Executive with 20+ years of experience specializing in Performance Media. In the course of his career, he has formulated global search strategies for fortune 500 clients and was responsible for managing annual media billings exceeding $100MM. His experience spans across many verticals including Auto, Telecom, Travel, Retail, QSR, Pharma, Finance, and CPG. Anthony started his digital advertising career in paid search and SEO at Mediaedge. In 2007, he transitioned to Mindshare and launched their search practice by hiring and training a team of 30+ search experts. His responsibilities included maximizing account profitability by managing P&L. He led pitches for new products and services such as proprietary bid management tool and search analytics. In 2013, Anthony joined MediaVest as SVP, Search & Social to manage a team of 50+ across NY and LA. For three consecutive years, Anthony was a speaker at Honda Dealer Association Conference where he shared go-to-market search strategy that coordinated efforts between 100+ Dealer Associations and Dealers. In 2017, Anthony relocated to Los Angeles and led the search practice at RPA. Within 3 years, he expanded the team from 5 to 40+ practitioner through organic growth by launching shopping ads and developing cross-tier strategies for clients. In his current role, Anthony rejoined Publicis as SVP, Head of Search Marketing at Starcom. He has played an integral role of onboarding new clients and presented during new business pitches. He strives to bring innovation to the industry by identifying new beta opportunities with media partners.On his spare time, Anthony has committed over hours to community service by volunteering as an Auxiliary Police Officer for the NYPD at the Midtown South Precinct. He has been seen frequently patrolling high profile areas such as Time Square and Bryant Park.

Experience

1. SVP, Head of Search Marketing

   Starcom

   Aug 2023 — Present · Los Angeles, CA, US

   Brands: Alcon, Aldi, Align Technology, Ancestry, Anheuser-Busch InBev, Beam Suntory, Enbridge, Kellanova, LEGO, Mars, McDonald\'s, Philip Morris International, Primark, UnitedHealth, WK Kellogg

Education

• Baruch College

  Bachelor of Business Administration - BBA, Marketing Management

Skills

• Media Buying
• Mobile Search
• SEO
• Mobile Marketing
• Search Advertising
• Pay Per Click (Ppc)
• Digital Marketing
• Sem
• Ppc
• Msn Adcenter
• Search Engine Optimization (SEO)
• Digital Strategy
• Web Analytics
• Ppc Bid Management
• Strategy
• E-Commerce
• Search Engine Marketing (Sem)
• Local Search
• Marketing Strategy
• Contextual Advertising
• Analytics
• Google Adwords
• Digital Media