Anthony Smith
Content Creator @CIBC
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WORK HISTORY
Content Creator @CIBC
ON, CA
Produce original cannabis-focused content for retail teams, online consumers, and brand followers, driving awareness, education, and engagement- Develop and edit short-form YouTube unboxing videos to highlight product features, quality, and brand positioning- Capture high-quality product photography for retail e-commerce sites and social platforms, boosting online conversion and engagement- Collaborate with store managers and marketing teams to align content with promotions, campaigns, and partnership goals- Create clear, consumer-friendly storytelling to bridge knowledge gaps on premium cannabis products, including concentrates and edibles- Continuously adapt to evolving cannabis trends, compliance regulations, and platform algorithms to maintain audience relevance.
ABOUT ANTHONY SMITH
With over a decade of retail experience, Including five years in management, I have a…
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