Anthony Sion

Vice President Marketing @ Irvine Company Retail Properties

Role
Vice President Marketing - Brand Strategy & Management at Irvine Company
Location
Newport Beach, CA, US
LinkedIn followers
500 followers

About Anthony Sion

Business & Communications Strategy Brand Building & Management A marketing, advertising, and branding expert credited with building iconic brands and driving sales through breakthrough and non-traditional efforts, my work has been highly effective for Westfield Corporation. I enjoy pursuing challenging projects, and I have applied my traditional, social media, and web marketing skills to drive awareness and consumer support of Westfield\'s profile as a leading shopping destination.I led the creation and execution of a critical rebranding campaign, including the adoption of a new point of sale system that turned an underperforming retail organization into a profit center. Known for my strong leadership skills, I empower and motivate staff to work toward a common goal.In collaboration with internal and external colleagues, business partners and vendors, I continue to serve as an agent for positive change, delivering strong revenue growth.Core Competencies Include:»Team Leadership, Inspiration & Management »Digital Media Program Development»Business & Communication Strategy»Multi-Platform Advertising Programs»Client Advisory & Collaboration»Campaign Creation & Launch»Creative Direction

Experience

  1. Vice President Marketing - Brand Strategy & Management

    Irvine Company

    May 2024 — Present · Newport Beach, CA, US

Education

  • Deakin University

    Bachelor of Commerce, Marketing and Management

    1999 — 2001

  • Swinburne University of Technology

    Diploma, Management

    1998

Skills

  • Retail
  • Direct Marketing
  • Social Media Marketing
  • Forecasting
  • Retail Marketing
  • Social Media
  • Apparel
  • Event Management
  • Advertising
  • Sales
  • Email Marketing
  • Digital Marketing
  • Brand Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Marketing
  • Integrated Marketing
  • Creative Direction
  • Digital Media
  • Public Relations
  • Strategy
  • E-Commerce
  • Brand Development
  • Visual Merchandising
  • Management
  • Trend Analysis
  • Merchandising
  • Fashion
  • Marketing Communications
  • Team Leadership

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