Anthony Scarola
VP of Media & Programmatic Lead at VaynerMedia
- Role
- VP of Media & Programmatic Lead at VaynerMedia
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anthony Scarola
Biddable digital expert with over 19 years’ experience in strategic marketing focused on Acquisition, Retention, Commerce, & Prospecting. Knowledge within multiple channel disciplines with a core-competency in digital media. Varying tech stack experience with tangible success in growing revenue YoY for all client verticals.
Experience
VP of Media & Programmatic Lead
May 2023 — Present · US
Single point of contact across Senior clients (local & global,) while identifying net-new expansion opportunities, in delivering excellence in both achieving revenue growth alongside attracting the right creative engagement• Spearhead the Global Programmatic COE focusing on innovation, growth, org-wide POVs, best practice setup, QAs • Inspire multiple teams of 40+ folks with broader mentorship responsibilities throughout the agency • Robust understanding of media to help inform clients where to most effectively plan budgets
Education
Hofstra University
Bachelor, Broadcast Journlism, Speech Communications
2003 — 2007
Chaminade High School
High School, General
1999 — 2003
Skills
- Conversion Optimization
- Contextual Advertising
- Mobile Advertising
- Google Adwords
- Social Networking
- Social Media Measurement
- Media Buying
- Search Advertising
- Youtube
- Adgooroo
- Marketing Communications
- Leadership
- Social Media Marketing
- Digital Strategy
- Digital Media
- Email Marketing
- Analytics
- Online Advertising
- Google Adwords Professional
- Digital Marketing
- Yahoo Search Marketing
- Marin Software
- Mobile Search
- SEO
- Web Analytics
- Ppc Bid Management
- Integrated Marketing
- New Media
- Strategy
- Kenshoo
- Advertising
- Dart Search
- Marketing
- Marketing Strategy
- Google Analytics
- Media Planning
- Sem
- Video
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.