Anthony Rome
Conversion-Focused Digital Marketing Expert | Specializing in E-Commerce & PPC Advertising
- Role
- Digital Marketing Manager at Yard Mastery, Inc
- Location
- West Fargo, ND, US
- LinkedIn followers
- 500 followers
About Anthony Rome
I help brands grow online through a performance-driven blend of SEO, PPC advertising, and…
Experience
Digital Marketing Manager
Oct 2020 — Present · Fargo, ND, US
Key Responsibilities: Strategic Planning and Execution: Develop and execute comprehensive digital marketing strategies to meet the company\'s objectives. Align marketing strategies with the company\'s business goals and market trends. Identify new growth opportunities through market research and competitive analysis. Campaign Management: Oversee the creation and execution of digital marketing campaigns across various channels, including SEO, SEM, PPC, social media, email marketing, and content marketing. Monitor and analyze campaign performance, providing insights and recommendations for optimization. Data Analysis and Reporting: Utilize analytics tools to track and report on key performance indicators (KPIs) and return on investment (ROI) for digital marketing campaigns. Generate regular reports and presentations for senior management, highlighting campaign performance and insights. Budget Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources. Monitor spending and ensure campaigns are delivered within budget. Technology and Tools: Stay current with digital marketing trends, technologies, and best practices. Evaluate and implement new marketing tools and technologies to improve campaign effectiveness. Brand Management: Ensure consistent brand messaging and positioning across all digital channels. Protect and enhance the company\'s online reputation. Qualifications: Proven experience (5+ years) in digital marketing, with a track record of successful campaign management. Proficiency in digital marketing tools and platforms (e.g, Google Analytics, SEMrush, HubSpot). Excellent analytical, problem-solving, and decision-making skills. Outstanding communication and presentation skills. Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. Strong understanding of current online marketing concepts, strategy, and best practices.
Education
University of Mary
Business, Management, Marketing, and Related Support Services
University of Mary
BS, Business
2011 — 2013
Skills
- Marketing
- Internet Research
- Mobile Marketing
- Ppc
- Internet Services
- Digital Marketing
- Digital Media
- Public Speaking
- Marketing Communications
- Social Media Marketing
- Internet Strategy
- Online Marketing
- Direct Marketing
- Sales
- Social Networking Sites
- Email Marketing
- Leadership
- Integrated Marketing
- New Media
- Social Marketing
- Marketing Strategy
- Business Ideas
- Team Building
- Management
- Strategic Planning
- B2b Marketing
- SEO
- Smo
- Google Analytics
- Youtube
- Business Strategy
- Social Media
- Web Marketing
- Sem
- Advertising
- Online Research
- Coaching
- Online Advertising
- Google Adwords
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