Anthony Rietta
Sr Manager, Brand Design and Packaging Operations @Albertsons Companies
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WORK HISTORY
Sr Manager, Brand Design and Packaging Operations @Albertsons Companies
Pleasanton, CA, US
Lead brand strategy and packaging creative development for Private Brands O Organics, Open Nature, and Lucerne, spanning 150+ categories and over $5B in sales• Drive brand consistency and consumer engagement by shaping packaging creative direction and optimizing resource allocation across creative and photography partners• Champion quality excellence by leading team print quality management including implementing best practices and continuous improvement initiatives, while ensuring flawless execution through approval of all final packaging artwork
EDUCATION
California State University, Bakersfield
Bachelor of Arts
SKILLS
ABOUT ANTHONY RIETTA
Strategic creative leader with 20+ years driving brand growth through packaging design, brand strategy, and marketing activation for leading CPG brands. Known for building high-performing teams and implementing scalable design systems that accelerate speed-to-shelf, reduce costs, and strengthen market share. Proven ability to align design innovation with business objectives, delivering measurable impact on revenue, visibility, and consumer engagement.
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