Anthony Rietta

About Anthony Rietta

Strategic creative leader with 20+ years driving brand growth through packaging design, brand strategy, and marketing activation for leading CPG brands. Known for building high-performing teams and implementing scalable design systems that accelerate speed-to-shelf, reduce costs, and strengthen market share. Proven ability to align design innovation with business objectives, delivering measurable impact on revenue, visibility, and consumer engagement.

Experience

1. Sr Manager, Brand Design and Packaging Operations

   Albertsons Companies

   Jul 2022 — Present · Pleasanton, CA, US

   Lead brand strategy and packaging creative development for Private Brands O Organics, Open Nature, and Lucerne, spanning 150+ categories and over $5B in sales• Drive brand consistency and consumer engagement by shaping packaging creative direction and optimizing resource allocation across creative and photography partners• Champion quality excellence by leading team print quality management including implementing best practices and continuous improvement initiatives, while ensuring flawless execution through approval of all final packaging artwork

Education

• California State University, Bakersfield

  Bachelor of Arts

Skills

• Vendor Management
• Flexo
• Retail
• Advertising
• Pre-Press
• Adobe Creative Suite
• Creative Direction
• Strategic Planning
• Integrated Marketing
• Social Media
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Video
• Graphic Design
• New Business Development
• Problem Solving
• Product Marketing
• Social Media Marketing
• Manufacturing
• Quality Assurance
• Strategy
• E-Commerce
• Digital Media
• Art Direction
• Graphics
• Product Development
• Crm
• Team Building
• Management
• Project Management
• Marketing Communications
• Illustrator
• Program Management
• Digital Printing
• Trade Shows
• Leadership
• Brand Development
• Marketing