Anthony Pu

About Anthony Pu

Head of Product Marketing at SimplePractice, focused on helping independent solo and group mental health practices build sustainable, insurance-friendly businesses that improve access to care. I am a strategic but hands-on PMM leader who loves sitting at the intersection of product, go-to-market, and business strategy.Over the last 17+ years I have led product marketing, GTM, and business lines across consumer tech, e-commerce, and media. At Amazon Music I built and led the Fan Commerce business and product marketing for Artist Services. At Ring I was one of the early PMM leaders, building the GTM system and category strategy for doorbells and smart home accessories. Earlier in my career I spent time in LA’s startup ecosystem as a founder (Mighty Audio) and early operator, helping DTC brands and B2B platforms launch and scale.I gravitate toward work where I can:Shape product narratives and positioning that clarify value and drive adoptionBuild GTM systems that align Product, Marketing, Sales, CS and FinanceTurn customer insight and data into roadmap, pricing, and packaging decisionsLead and grow high-performing PMM teams in fast-moving environmentsAngel investor and advisor to a handful of early-stage companies, including Offside, Savor Lining, GOGOPIX, DSTLD, and fanum.fm.Always happy to connect on product marketing, music, health tech, and entrepreneurship.

Experience

1. Senior Director of Product Marketing

   SimplePractice

   Jan 2026 — Present

   Owning and scaling Product Marketing across the entire SimplePractice business including EHR, Revenue Cycle Management (RCM), Group Practices, and AI Tools. Strategic partner driving clear product strategy, positioning, customer insight, and monetization strategy across the entire ecosystem.

Education

• The Wharton School

  Bachelor of Science, Management and Marketing

  2001 — 2005

• UCLA Anderson School of Management

  MBA, Media & Entertainment Management, Entrepreneurship

  2009 — 2011

Skills

• Market Research
• Financial Analysis
• Strategic Partnerships
• Online Advertising
• Online Marketing
• Integrated Marketing
• Product Strategies
• Product Management
• Market Analysis
• Mergers & Acquisitions
• Entrepreneurship
• Product Development
• Analysis
• Product Marketing
• Analytics
• Social Media Marketing
• Business Development
• Digital Marketing
• Research
• Digital Strategy
• Management
• Strategy
• E-Commerce
• Marketing
• Music
• Competitive Analysis
• Start-Ups
• New Business Development
• Social Media
• Marketing Strategy
• Digital Media
• Online Publishing