Anthony Pica

About Anthony Pica

Strategic operator with creative depth\" —ChatGPT 4o‣ 15X Certified Salesforce Trailblazer Community Group Leader, Salesforce Marketing Champion, and Salesforce Agentblazer Champion‣ Technologist + Writer = AI Context EngineerMultidimensional strategic operator passionate about technology, AI, writing, and marketing. Leveraging strategic thinking skills and technical acumen, I design systems that accelerate growth. To start my career, I founded and bootstrapped a marketing agency to $10.4K MRR while in college. Soon after, I helped transform a SaaS startup into a multi-million dollar organization by increasing revenue 329% in the first two years of employment.Strategy Design & Go-To-Market Created annual and quarterly marketing plans for two lines of business—professional services consulting and SaaS products—contributing to 28.49% compound annual growth rate.Product Marketing & Product Management Designed and executed go-to-market strategy for a SaaS product hands-on, end-to-end: Performed market research, defined product positioning, coordinated with engineering as product manager, and designed product user interface.Sales Enablement & Content Creation Created case studies, slide decks, infographics, one-page overview PDFs, and ROI calculators.Demand Generation & Sales Pipeline Increased lead generation 36% year-over-year, helped 2X average deal size, and increased sales opportunity value by 71% through multichannel demand generation tactics. Contributed to millions in sales, earning placement on the Inc list of fastest-growing private companies in America 6 years in a row.Revenue Operations Built automated systems to facilitate flow of customer information in Salesforce, including lead scoring, MQL/SQL conversion, campaign influence, data integrity, round-robin territory assignment, audience segmentation, win rate analysis, and more. Designed multitouch revenue attribution models to measure sourced and influenced sales pipeline.Technology Management Hands-on evaluated, negotiated, implemented, and managed the entire marketing technology stack. Salesforce Certified, Pardot Certified, Marketo Certified, and Google Certified.Salesforce 15 years experience in the Salesforce ecosystem with 15 Salesforce Certifications. Founder of the New Jersey Trailblazer Community Group. Salesforce Marketing Champion \'21. Salesforce Agentblazer Champion \'25.Coaching & Leadership Provided guidance to a team of five direct reports, as well as matrix management. Contributed to being an NJBiz Best Place to Work 7 years in a row.

Experience

1. Director, Strategic Operations & Marketing

   Vicasso We Accelerate Service

   Oct 2024 — Present

Education

• Mercer County Community College

  Applied Sciences, Programming and Networking

  2003 — 2006

• Fairleigh Dickinson University

  Bachelor of Arts, Business and Technology

  2007 — 2009

Skills

• Photography
• Html
• Product Marketing
• Brand Awareness
• Customer Experience
• Content Marketing
• Customer Relationship Management (Crm)
• Video Production
• Analytics
• Business Strategy
• Marketing Management
• Sales
• Email Marketing
• Photoshop
• Web Analytics
• Saas
• Enterprise Marketing
• Team Leadership
• Account-Based Marketing
• Adobe Creative Suite
• Professional Services
• Visualforce
• Lead Generation
• Social Media
• Cloud Computing
• Management
• Salesforce.com
• Web Design
• Web Development
• Service Leadership
• SEO
• Business Analysis
• Presentations
• UX Design
• Crm
• Leadership
• Inbound Marketing
• Css
• Advertising
• Small Business Marketing