Anthony Petitone

WORK HISTORY

EDUCATION

ABOUT ANTHONY PETITONE

Anthony is a seasoned marketing professional with over twenty years of proven and sustained success in commercializing, promoting, and advertising services and products within highly competitive categories such as luxury hospitality, travel retail, e-commerce, and consumer packaged goods. With vast experience in both client and experiential digital agency roles, he is described as a dynamic and effective leader who demonstrates entrepreneurial spirit, disruption, and innovative thinking. Anthony is a digital change agent with experiential DNA focused on coaching and team motivation.With a wealth of corporate and entrepreneurial experience, Anthony brings a fresh outlook and high-impact marketing expertise to companies by crafting powerful communication platforms, leveraging the power of storytelling in business, igniting brand awareness, obsessing over consumers, developing innovative campaigns, building high-performance teams, and identifying strategic partners.EXPERIENCEAnthony has led global marketing teams and set company-wide marketing vision, strategy, and execution for global hospitality and entertainment companies with a lifestyle portfolio of hotels, restaurants, nightlife, and movie theaters. He has overseen consumer-loved brands including iPic Theaters, SBE Entertainment, Homestead Brands, The Lori Bed, SLS Hotels, Casinos and Residences, The Redbury, The Raleigh Hotel, Katsuya, The Bazaar by Jose Andres, Hyde, and Red Bull Energy Drink. EXPERTISEMarketing: Luxury, Lifestyle, Hispanic, Experiential, Field Marketing, Tradeshows, Events, Influencers, Partnerships, Opinion Leaders, Digital Transformation, Automation, Campaign Metrics, P&L Management, Go-to-Market, Turnarounds, Research, Innovation-Development, Cross-Cultural Integration, Cross Branding, and ROI.Advertising & Public Relations: ROI, Grassroots & Guerrilla Activation Plans, Social Media - Brand Value, Branding, Community Relations, and Positioning.